/* Tráfego Pago: painel ao vivo, funil investimento > ROAS, Meta + Google convergindo, anúncio em 6 camadas. */
.trafego{background:var(--o-ink)}

/* hero */
.t-hero{position:relative;overflow:hidden;padding:clamp(48px,7vw,96px) 0 clamp(64px,8vw,104px)}
.t-hero-bg{position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(rgba(255,255,255,.035) 1px,transparent 1px) 0 0/56px 56px,linear-gradient(90deg,rgba(255,255,255,.035) 1px,transparent 1px) 0 0/56px 56px;
  -webkit-mask-image:radial-gradient(ellipse 70% 70% at 70% 40%,#000 25%,transparent 75%);mask-image:radial-gradient(ellipse 70% 70% at 70% 40%,#000 25%,transparent 75%)}
.t-hero-bg span{position:absolute;right:-180px;top:-160px;width:640px;height:640px;border-radius:50%;filter:blur(70px);background:radial-gradient(circle,rgba(204,41,41,.42),transparent 65%)}
.t-hero-grid{position:relative;display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(36px,5vw,80px);align-items:center}
.t-hero h1{font-size:clamp(40px,5.6vw,76px);line-height:1;letter-spacing:-.05em;margin-bottom:22px}
.t-hero .o-lede{margin-top:0}
.t-trust{list-style:none;display:flex;flex-wrap:wrap;gap:16px 34px;margin-top:34px;padding-top:24px;border-top:1px solid var(--o-line-d)}
.t-trust li{display:flex;flex-direction:column}
.t-trust b{font-family:var(--font-head);font-size:21px;letter-spacing:-.02em}
.t-trust span{font-size:14px;color:var(--o-muted-l)}

.t-dash{padding:22px;border-radius:var(--o-r-l);background:linear-gradient(180deg,#18181c,#111114);border:1px solid rgba(255,255,255,.1);box-shadow:0 50px 90px -45px rgba(0,0,0,.95)}
.t-dash-head{display:flex;align-items:center;gap:12px;padding-bottom:14px;border-bottom:1px solid var(--o-line-d)}
.t-dash-head b{font-family:var(--font-head);font-size:15px}
.t-dash-logos{display:flex;gap:6px}
.t-dash-logos svg{width:18px;height:18px}
.t-dash-logos svg path{fill:#d4d4d8}
.t-live{margin-left:auto;display:inline-flex;align-items:center;gap:7px;font-size:12.5px;color:var(--o-ok-hi)}
.t-live::before{content:"";width:7px;height:7px;border-radius:50%;background:#22c55e;animation:t-ping 2.2s ease-out infinite}
@keyframes t-ping{0%{box-shadow:0 0 0 0 rgba(34,197,94,.55)}70%,100%{box-shadow:0 0 0 8px rgba(34,197,94,0)}}
.t-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin:16px 0}
.t-kpi{padding:12px 14px;border-radius:12px;background:rgba(255,255,255,.035);border:1px solid var(--o-line-d)}
.t-kpi small{display:block;font-size:12px;color:var(--o-faint-l)}
.t-kpi b{display:block;margin-top:4px;font-family:var(--font-head);font-size:clamp(18px,1.7vw,22px);letter-spacing:-.02em;font-variant-numeric:tabular-nums;transition:color .4s}
.t-kpi b.bump{color:var(--o-ok-hi)}
.t-kpi-roas{background:rgba(204,41,41,.14);border-color:rgba(255,107,107,.35)}
.t-kpi-roas b{color:#ff8a8a;font-size:clamp(22px,2vw,26px)}
.t-spark{padding:12px 14px;border-radius:12px;border:1px solid var(--o-line-d)}
.t-spark small{font-size:12px;color:var(--o-faint-l)}
.t-bars{display:flex;align-items:flex-end;gap:5px;height:64px;margin-top:8px}
.t-bars i{flex:1;height:var(--h);border-radius:4px 4px 1px 1px;background:linear-gradient(180deg,#ff6b6b,var(--o-red));opacity:.85}
.t-bars i:last-child{opacity:1;box-shadow:0 0 14px rgba(255,107,107,.5)}
.t-dash-foot{display:flex;align-items:center;gap:8px;margin-top:14px;font-size:13.5px;color:#d4d4d8;min-height:22px}
.t-dash-foot svg{width:15px;height:15px;color:var(--o-ok-hi);flex-shrink:0}
.t-dash-foot.flash span{animation:t-flash .6s var(--o-ease)}
@keyframes t-flash{from{opacity:0;transform:translateY(4px)}to{opacity:1;transform:none}}
.t-dash-note{margin-top:8px;font-size:12px;color:var(--o-faint-l);text-align:right}

.t-live.t-ex::before{display:none}
.t-live.t-ex{font-size:12px;color:var(--o-faint-l)}
.t-clients{padding:18px 0;background:var(--o-paper-2);color:var(--o-text-d)}
.t-clients .o-clients{opacity:1;color:var(--o-muted-d)}
.t-clients .o-clients b{color:var(--o-text-d)}

/* ponte das 6 camadas e Raio-X */
.t-bridge{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px 28px;margin-top:clamp(28px,4vw,48px);padding:22px 26px;border-radius:var(--o-r-l);background:var(--o-ink);color:#fff}
.t-bridge p{font-family:var(--font-head);font-size:clamp(18px,1.8vw,22px);letter-spacing:-.02em;max-width:560px}
.t-rx{list-style:none;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px}
.t-rx li{padding:22px;border-radius:var(--o-r);background:#141418;border:1px solid var(--o-line-d)}
.t-rx li > svg{width:26px;height:26px;color:#ff8a8a}
.t-rx b{display:block;margin-top:14px;font-family:var(--font-head);font-size:18px;letter-spacing:-.02em}
.t-rx span{display:block;margin-top:6px;font-size:15px;line-height:1.5;color:var(--o-muted-l)}
.t-rx-extra{margin-top:18px;font-size:16px;color:#d4d4d8}
.t-rx-extra b{color:#fff}
.t-rx-cta{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:18px 32px;margin-top:22px;padding-top:22px;border-top:1px solid var(--o-line-d)}
.t-rx-cta p{font-size:15.5px;line-height:1.5;color:#d4d4d8;max-width:520px}
.t-rx-cta p + p{margin-top:4px;color:#fff}
.t-cmp{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:12px}
.t-cmp-col{padding:24px;border-radius:var(--o-r);background:var(--o-paper-2);border:1px solid var(--o-line-l)}
.t-cmp-col.new{background:var(--o-ink);color:#fff;border-color:var(--o-ink)}
.t-cmp-col.new .o-kicker{color:#ff8a8a}
.t-cmp-col ul{list-style:none;display:grid;gap:12px}
.t-cmp-col li{display:flex;gap:10px;font-size:16px;line-height:1.45}
.t-cmp-col svg{width:17px;height:17px;flex-shrink:0;margin-top:3px;color:var(--o-muted-d)}
.t-cmp-col.new svg{color:var(--o-ok-hi)}

/* funil */
.t-funnel-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(32px,5vw,80px);align-items:center}
.t-funnel-grid .o-head{margin-bottom:28px}
.t-roas{display:flex;flex-wrap:wrap;align-items:flex-end;gap:6px 16px;padding:24px;border-radius:var(--o-r-l);background:var(--o-ink);color:#fff}
.t-roas .o-kicker{width:100%;margin:0;color:var(--o-faint-l)}
.t-roas b{font-family:var(--font-head);font-size:clamp(60px,6vw,88px);font-weight:800;line-height:.9;letter-spacing:-.05em;color:var(--o-red-hi);white-space:nowrap}
.t-roas > span{max-width:260px;padding-bottom:6px;font-size:15px;line-height:1.45;color:#d4d4d8}
.t-funnel{list-style:none;display:grid;gap:8px}
.t-funnel li{display:grid;grid-template-columns:40px 1fr;column-gap:14px;align-items:center}
.t-f-ic{grid-row:span 2;width:40px;height:40px;border-radius:12px;display:grid;place-items:center;background:var(--o-paper-2);color:var(--o-text-d)}
.t-f-ic svg{width:19px;height:19px}
.t-f-bar{position:relative;display:flex;align-items:center;gap:10px;height:46px;padding:0 16px;border-radius:12px;overflow:hidden;background:#232328}
.t-f-bar i{position:absolute;inset:0 auto 0 0;width:var(--w);border-radius:12px;background:linear-gradient(90deg,#3a3a42,#55555e);transform-origin:left;transform:scaleX(0);
  transition:transform 1s var(--o-ease);transition-delay:calc(var(--i) * 110ms)}
.t-funnel li:last-child .t-f-bar i{background:linear-gradient(90deg,var(--o-red),#ff6b6b)}
.t-funnel.is-in .t-f-bar i{transform:none}
.t-f-bar b,.t-f-bar span{position:relative;color:#fff}
.t-f-bar b{font-family:var(--font-head);font-size:18px;letter-spacing:-.02em;white-space:nowrap}
.t-f-bar span{font-size:14px;font-weight:600;opacity:.85}
.t-funnel small{font-size:13.5px;color:var(--o-muted-d);padding:3px 0 0 2px}

/* Meta + Google convergindo */
.t-ch-sec{background:radial-gradient(ellipse 60% 55% at 50% 60%,rgba(204,41,41,.12),transparent 70%),var(--o-ink)}
.t-ch{position:relative;display:grid;grid-template-columns:1.2fr .8fr .9fr;gap:clamp(20px,3vw,48px);align-items:center;max-width:1160px;margin:0 auto}
.t-ch-lines{position:absolute;inset:0;width:100%;height:100%;pointer-events:none}
.t-ch-lines path{fill:none;stroke:rgba(255,107,107,.5);stroke-width:1.4;vector-effect:non-scaling-stroke;stroke-dasharray:6 8;animation:t-flow 1.6s linear infinite}
.is-paused .t-ch-lines path{animation-play-state:paused}
@keyframes t-flow{to{stroke-dashoffset:-28}}
.t-ch-in{position:relative;display:grid;gap:16px}
.t-ch-card{position:relative;padding:24px;border-radius:var(--o-r-l);background:#141418;border:1px solid var(--o-line-d)}
.t-ch-logo{position:absolute;right:20px;top:20px;width:40px;height:40px;border-radius:12px;display:grid;place-items:center;background:rgba(255,255,255,.06)}
.t-ch-logo svg{width:22px;height:22px}
.t-ch-logo svg path{fill:#fff}
.t-ch-card .o-kicker{margin-bottom:8px;padding-right:52px}
.t-ch-card h3{font-size:clamp(22px,2vw,28px);letter-spacing:-.02em}
.t-ch-card > p:not(.o-kicker){margin-top:8px;font-size:15.5px;line-height:1.55;color:var(--o-muted-l);max-width:440px}
.t-ch-card ul{list-style:none;display:flex;flex-wrap:wrap;gap:6px;margin-top:14px}
.t-ch-card li{padding:6px 11px;border-radius:999px;border:1px solid var(--o-line-d);font-size:13px;color:#d4d4d8}
.t-ch-core{position:relative;justify-self:center;width:clamp(170px,16vw,210px);aspect-ratio:1;border-radius:50%;display:grid;place-items:center;align-content:center;gap:8px;text-align:center;
  background:radial-gradient(circle at 50% 30%,#1f1f24,#0d0d10 72%);border:1px solid rgba(255,107,107,.35);box-shadow:0 0 0 12px rgba(204,41,41,.06),0 0 90px rgba(204,41,41,.3)}
.t-ch-core img{width:56%;height:auto}
.t-ch-core b{font-family:var(--font-head);font-size:17px}
.t-ch-core small{max-width:80%;font-size:12px;line-height:1.35;color:var(--o-faint-l)}
.t-ch-out{position:relative;list-style:none;display:grid;gap:14px;align-content:space-between;align-self:stretch}
.t-ch-merge{display:none}
.t-ch-out li{display:flex;align-items:center;gap:12px;padding:14px 16px;border-radius:14px;background:#141418;border:1px solid var(--o-line-d);font-family:var(--font-head);font-weight:600;font-size:16px}
.t-ch-out svg{width:20px;height:20px;color:#ff8a8a}
.t-ch-out svg:not([stroke]) path{fill:#25D366}

/* 6 camadas: anúncio REAL à esquerda (fixo enquanto a lista passa, no computador) e as camadas com progresso 01 a 06.
   Nada fica por cima do anúncio: o destaque é um contorno na própria peça e a explicação fica embaixo dela. */
.t-lay > *{min-width:0}
.t-lay{display:grid;grid-template-columns:minmax(0,380px) minmax(0,1fr);gap:clamp(28px,5vw,72px);align-items:start;--k:0}
.t-lay-ad{position:sticky;top:calc(var(--o-header) + 24px);margin:0}
.t-lay-post{border-radius:18px;overflow:hidden;background:#fff;border:1px solid var(--o-line-l);box-shadow:0 40px 70px -42px rgba(20,20,22,.6)}
.t-lay-head{display:flex;align-items:center;gap:8px;padding:10px 12px;font-size:13px}
.t-lay-head b{font-family:var(--font-head);font-size:13.5px}
.t-lay-head small{margin-left:auto;font-size:12px;color:var(--o-muted-d)}
.t-lay-av{width:28px;height:28px;border-radius:50%;display:grid;place-items:center;background:#1d3a8a;color:#f5c000;font-size:10px;font-weight:800}
.t-lay-media{position:relative}
.t-lay-media img{display:block;width:100%;height:auto}
.t-lay-hl{position:absolute;left:24%;top:29%;width:52%;height:25%;border-radius:12px;border:3px solid var(--o-red);box-shadow:0 0 0 999px rgba(10,10,11,.38);
  opacity:0;transition:opacity .25s ease,left .35s var(--o-ease),top .35s var(--o-ease),width .35s var(--o-ease),height .35s var(--o-ease)}
.t-lay[data-k="0"] .t-lay-hl{opacity:1}
.t-lay[data-k="1"] .t-lay-hl{opacity:1;left:2%;top:2%;width:96%;height:96%;box-shadow:none}
.t-lay-foot{display:grid;grid-template-columns:1fr 1fr;gap:8px;padding:10px 12px}
.t-lay-foot span{padding:9px;border-radius:10px;background:var(--o-paper-2);text-align:center;font-size:13px;font-weight:600}
.t-lay-foot .wa{background:#15803d;color:#fff}
.t-lay[data-k="3"] .t-lay-foot .wa{box-shadow:0 0 0 3px var(--o-red)}
.t-lay-ad figcaption{display:flex;align-items:center;flex-wrap:wrap;gap:8px;margin-top:12px;font-size:14px;color:var(--o-muted-d)}
.t-lay-note{display:flex;gap:12px;align-items:flex-start;margin-top:12px;padding:14px 16px;border-radius:14px;background:var(--o-ink);color:#e4e4e7;font-size:15px;line-height:1.45;min-height:76px}
.t-lay-note > b{flex-shrink:0;font-family:var(--font-head);font-size:22px;line-height:1;color:var(--o-red-hi)}
.t-lay-note strong{color:#fff;font-family:var(--font-head)}
.t-lay-prog{position:relative;margin-bottom:18px}
.t-lay-prog > i{position:absolute;left:22px;right:22px;top:21px;height:2px;background:var(--o-mist)}
.t-lay-prog > i b{position:absolute;inset:0;background:var(--o-red);transform-origin:left;transform:scaleX(calc(var(--k) / 5));transition:transform .35s var(--o-ease)}
.t-lay-nums{position:relative;display:flex;justify-content:space-between}
.t-lay-nums button{width:44px;height:44px;border-radius:50%;border:2px solid var(--o-mist);background:var(--o-paper-2);font-family:var(--font-head);font-size:13px;font-weight:700;color:var(--o-muted-d);cursor:pointer;
  transition:background-color .2s,border-color .2s,color .2s,transform .25s var(--o-ease)}
.t-lay-nums button.done{border-color:var(--o-red);color:var(--o-red-ink);background:#fff}
.t-lay-nums button[aria-current="true"]{background:var(--o-red);border-color:var(--o-red);color:#fff;transform:scale(1.14)}
.t-lay-rail{--rail-w:86%}
.t-lay-card{display:grid;grid-template-columns:52px 1fr;gap:16px;align-items:start;padding:20px;border-radius:var(--o-r);background:#fff;border:1px solid var(--o-line-l);transition:border-color .2s,box-shadow .2s,opacity .2s}
.t-lay-num{width:52px;height:52px;border-radius:16px;display:grid;place-items:center;background:var(--o-paper-2);font-family:var(--font-head);font-weight:800;font-size:17px;color:var(--o-red-ink);transition:background-color .2s,color .2s}
.t-lay-card h3{font-size:clamp(21px,2vw,26px);letter-spacing:-.02em}
.t-lay-card p{margin-top:6px;font-size:16px;line-height:1.55;color:var(--o-muted-d)}
.t-lay-card.on{border-color:rgba(204,41,41,.45);box-shadow:0 26px 44px -32px rgba(20,20,22,.5)}
.t-lay-card.on .t-lay-num{background:var(--o-red);color:#fff}
@media (min-width:961px){
  /* computador: as 6 camadas em lista; a ativa é a que passa pelo meio da tela (ou a clicada) */
  .t-lay-rail .o-rail-track{flex-direction:column;overflow:visible;gap:10px;padding:0}
  .t-lay-rail .o-rail-track > *{flex:none}
  .t-lay-card:not(.on){opacity:.62}
  .t-lay-card{cursor:pointer}
}
.t-ch-real{display:flex;align-items:center;gap:14px;margin-top:16px;padding-top:14px;border-top:1px solid var(--o-line-d)}
.t-ch-real img{width:72px;height:auto;border-radius:8px;flex-shrink:0}
.t-ch-real > span{display:flex;flex-direction:column;align-items:flex-start;gap:4px;font-size:14px;color:var(--o-muted-l)}
.t-ch-real b{color:#fff;font-family:var(--font-head)}
.t-serp{margin-top:16px;padding:14px 16px;border-radius:12px;background:#fff;color:#202124;font-family:Arial,var(--font-body)}
.t-serp-top{display:flex;flex-wrap:wrap;gap:4px 8px;font-size:12px;color:#4d5156}
.t-serp-top b{color:#202124}
.t-serp-h{margin-top:4px;font-size:17px;line-height:1.3;color:#1a0dab}
.t-serp-d{margin-top:4px;font-size:13.5px;line-height:1.45;color:#4d5156}
.t-serp-who{display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin-top:10px;font-family:var(--font-body);font-size:13px;color:#55555e}
.t-serp-who .o-tag-real{background:rgba(21,128,61,.1);color:#14532d}

.t-pricing-photo .o-img{aspect-ratio:3/2}

@media (max-width:960px){
  .t-hero-grid,.t-funnel-grid,.t-lay{grid-template-columns:minmax(0,1fr)}
  .t-lay-ad{position:static;max-width:340px;margin:0 auto;width:100%}
  .t-dash{max-width:560px}
  .t-ch{grid-template-columns:1fr;max-width:560px}
  .t-ch-lines,.t-ch-core,.t-ch-out{display:none}
  .t-ch-merge{display:block;max-width:560px;margin:0 auto;padding:14px 16px;border-radius:14px;background:#141418;border:1px solid var(--o-line-d);font-size:15px;line-height:1.5;color:#e4e4e7}
  .t-rx{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
}
@media (max-width:760px){
  .t-rx,.t-cmp{grid-template-columns:minmax(0,1fr)}
  .t-rx{gap:8px}
  .t-rx li{padding:12px 14px;display:grid;grid-template-columns:24px 1fr;gap:0 12px}
  .t-rx span{margin-top:3px;font-size:14px;line-height:1.45}
  .t-rx-extra{margin-top:14px;font-size:15px}
  .t-rx-cta{margin-top:16px;padding-top:16px}
  .t-clients{padding:12px 0}
  .t-roas{padding:16px}
  .t-ch-real{margin-top:12px;padding-top:10px}
  .t-hero .o-quickstart,.t-hero .o-qs{margin-top:16px}
  .t-rx b{margin-top:0}
  .t-bridge{padding:18px}
  .t-bridge .btn,.t-rx-cta .btn{width:100%}
  .t-dash{display:none}
  .t-hero{padding-bottom:40px}
  .t-hero .o-proof{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:8px 12px;font-size:13.5px}
  .t-rx-cta p{font-size:15px}
  .t-cmp-col{padding:18px}
  .t-kpis{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
  .t-lay-ad{max-width:300px}
  .t-lay-card{padding:16px;gap:12px;grid-template-columns:44px 1fr}
  .t-lay-num{width:44px;height:44px;border-radius:13px;font-size:15px}
  .t-lay-nums button{width:40px;height:40px}
  .t-lay-prog > i{top:19px;left:20px;right:20px}
}
@media (prefers-reduced-motion:reduce){
  .t-live::before,.t-ch-lines path{animation:none}
  .t-f-bar i{transform:none;transition:none}
  .t-lay-hl,.t-lay-prog > i b,.t-lay-nums button{transition:none}
}